Why Do Wedding Flowers Cost So Much?

The most common question I get is: “Why Do Weddings cost so much?”. There are certainly a lot of factors that play into the cost of a wedding. Though I’ve never been married, I remember my parents asking the exact question when my sister got married. There are lots of things that are needed to make a wedding happen. Linens, catering, rentals and flowers, just to name a few.

As a floral designer first, wedding planner second, we work with budgets of all types.  Most know, some don’t, but I worked with Kim Box Photography for 4 years before I ventured out into the wedding world on my own. I saw low budget weddings and over the top, extravagant weddings too. Shooting different types of weddings made me realize that yes, having a fantastic photographer was great, but have pretty details, flowers and design plan was even better. It gives the photographer a cohesive story to tell.

Flowers are one my favorite design elements of a wedding. They add so much life, color and texture to a bride and grooms special day. Though they are beautiful, they can also come with a pretty price tag. After meeting with a potential client last week(who asked many of questions regarding floral costs), I felt it was very important to educate brides to be on why wedding florals cost what they do.

This past weekend we were able to be a part of a very special wedding for Taylor and Adam. While prepping flowers, I told my team to stop what they were doing. I went and grabbed my camera. I wanted to document the process it takes to get to the end result.

Though a wedding is only one day for 12 hours, our works starts days in advance. Thursday, we started prepping flowers. First, clean buckets. TONS of them. Every wedding and/ or event that involves flowers starts with a full day of processing. 2015-03-30_0004 Every flower that comes through our studio is wrapped and packaged individually. We spend more time undoing rubber bands and cutting off plastic wrap than we do prepping.  2015-03-30_0002 2015-03-30_0006 Don’t those ranunculus make you happy? They’re one of my all-time FAVORITE flowers. 2015-03-30_0008 You probably thought I was joking, but every hydrangea comes individually wrapped, and tubed. It takes hours to process and unpack each box of blooms.  2015-03-30_0003 Rubbermaid’s aren’t just for Christmas garlands and baby clothes.  2015-03-30_0012 We stripped, de-thorn and process every bloom. Wether it’s thousands of roses, hundreds of hydrangeas or bundles of greenery nothing goes untouched.  2015-03-30_0005 2015-03-30_0007 Oh and somewhere in the midst of processing flowers, we manage to find time to prep our containers too.  2015-03-30_0013 Once all the flowers have been processed and the containers have been prepped, let the designing begin. We start every arrangement with greening. Sharon is the greening queen. After it’s been greened it’s past off to receive the pretties.  2015-03-30_0011 Table arrangements, bouquets and hard work. After we finish a full day of flowering, it’s time to load the van and head out. There is only one rule when packing the van: pack until you can’t pack any more.  2015-03-30_0009 My intentions behind this post were to give you a more behind the scenes look at what exactly goes into prepping flowers for a wedding. Most people think a wedding planner snaps their fingers and POOF, everything is in place. That’s certainly not the case. We spend between and 8 and 12 hours on Wednesday, Thursday and Friday prepping flowers and most Saturdays come in around 16 hour days. It’s not just the day of. It’s the months of planning, days before and even the Monday and Tuesdays after the event spent unpacking vans, cleaning out buckets and returning table linens. It’s not the cost of the flowers, it’s the labor and time invested into each bouquet and arrangement you are untimely paying for.

We can’t wait to see the beautiful images Kim Box Photography captured from Taylor and Adam’s special day. Stay tuned to see what all these gorgeous blooms were turned into.



Spring has sprung my friends. It’s 80 degrees outside, my allergies are going crazy and wedding season has officially kicked into high gear.

We often get asked, “What do you do with flowers after a wedding?” and if you want the honest truth, they go in the trash. Well unless the family ask to take them home. After all they did spend thousands of dollars on them. It’s not very often I’m inspired to create something for the heck of it with leftovers, but after last weeks editorial shoot, I was.

We recently picked up these new  black glass containers from Old Time Pottery. They were a whopping $12.99. HEY YO! #stealofadeal They’ve been sitting on the shelf just waiting to be broken in.

I started by placing chicken wire in the container and molding it to the shape of the vase. After you have your chicken wire shaped to your liking, secure it with wet oasis tape just to make sure it doesn’t move. Oh and don’t forget to add water. I use a little dollar store watering can. It fits perfectly in through the chicken wire. 2015-03-17_0001 Once you have your mechanics in place, the fun begin. I always start with my greenery. For this particular arrangement I used, bay leaf, seeded and regular eucalyptus, leather leaf, and jasmine. The greenery is your base and helps create the shape of your arrangement. Be creative. There is no right or wrong way. It’s a style preference. If you hate, pull it out and start over.  2015-03-17_0002 Now that you have created your base, you can start adding in your blooms. I placed the ice protea in first because it is acting as my dominate flower. Then I added standard white blizzard roses and anemones. I topped the arrangement off with a touch of whimsy-ness by using those deep red ranunculus.  2015-03-17_0003

I like mentioned above, there really isn’t a right or wrong way. It’s about finding your style and what works best for you. I hope this simple DIY was helpful. We’ve had TONS of inquiries about hosting a weekend floral workshop. Would you be interested? Fingers crossed we can pull one together this fall. I’d LOVE to see you there. If interested shoot me an email, evan@evanandcompany.com.


This past weekend was  go, go go. But a good go. An AMAZING go, actually.

I hate I had to miss The Chapel Market, but I was super  EXCITED to take a much needed, quick getaway with my team (well, part of them). We missed Sharon, Brittany and Andrea. Do you know how hard it is to get 6 people together at the same time?

Brian, Laura, Cody and I headed out bright and early Saturday Morning. We call this selfie “linesonlinesonlines”.  YES! I am stuffing my face with Jelly Beans. Oh and In case your wondering who that fella in the bottom left hand corner is… that’s Laura Jeans husband. He is probably one of the most selfless people I have ever met. #youdidgoodlaura IMG_1173 There were only 3 rules for our Six Flags Trip. 1.) No Cussing 2.) If you see Bugs Bunny, STOP. We have to take a photo 3.) No complaining about the lines…. It’s an amusement park.

Every thing was broken, literally. We rode 4 things the entire day. By 4:00 we were tired of hearing “This ride is closed due to technical difficulties”.  2014-10-27_0013 Ohhhh! I almost forgot to mention… Laura isn’t a big fan of coasters. She might have cried after we got off of that wooden one. It was a little rough, not even gonna lie.

After a horrifying wooden coaster experience we had to make a pit stop for a few snacks. I chose a funnel cake. Always. You can’t go wrong. Is it possible to mess up a funnel cake? Laura and Brian opted for soft pretzels and of course Laura bought the last pretzel so we literally waited for 15 minutes so Brian could satisfy his craving. This is his “Where’s My D*** Pretzel” face. Doesn’t he like like a grown little kid waiting patiently for a pretzel and cheese sauce?!  IMG_1112 Speaking of Brian…. I knew in the back of my mind it was “Fright Fest”, but I had no idea it started so early in the day. I could’ve done without the fog machines at two o’clock in the afternoon. Brian’s fear of zombies and scary things might be a little more extreme than LJ’s coaster fear. It’s not funny, but it is. You should have seen him when that old crazy lady zombie shook her coke can at him. #hysterical

Our day of long lines, people watching and cigarette smoke finally came to an end. We stopped for a group photo, hot nuts and juicy fruit before heading back to Montgomery. Most awkaward pose award, 1st Place goes to Brian. IMG_1103 On our way out of ATL we made a quick detour at Ikea (my sister better be grateful). I might have picked up my few things for the office too. Since I wasn’t up for swedish meatballs for dinner, we stopped elsewhere. Laura being the only gal this trip we let her pick dinner… She wanted soup but ordered roast. Service was yucky, my food was cold but hopefully Donald left with a smile on his face.  That Laura Jean knows how to make someone feel like they’re worth a million bucks.  IMG_1183

The car ride home might have my favorite part of the day, well aside from the 34 different Football games that we were listening to at the same time. How to you guys do it? I HATE FOOTBALL. Snuggly Blankets, fluffy pillows,  stinky feet, Target Lady and YouTube Videos. We laughed until we couldn’t laugh anymore. I know you’ve heard it a thousand times but I can’t begin to tell you how thankful I am for my team. In the early stages of my business I came to the realization that I couldn’t do everything on my own. It took a while, but I finally found that team of people that EVERY business owner dreams of. A trip Six Flags could never express the amount of gratitude I have for you guys, but just incase you needed to hear it again, know that I am not only blessed to work with you, but I’m even more blessed to call you friends.


I’m coming up for air..

Oh My Word! I feel like I have left you guys hanging FOREVER! It’s been quite a while since I blogged last. Between weddings, 1st Birthdays, Vacation and more Weddings I haven’t been able to come up for air until now, and that’s only because I am in the car headed to Troy, Alabama for a wedding this weekend. Chandler is Driving, I promise I’m not doing anything Dangerous! 😉 Over the last 2 months its been nothing but full steam ahead….

Before I left town for vacation I had the pleasure of working with the SWEETEST family you will ever meet! Ivey (The Bride) and her  Mother Mrs. Donna were literally the type of clients every wedding planner dreams about. The planning process was nothing but smooth sailing. Ivey and Klein said “I do” on May 17th at First Baptist in Troy, Alabama. They couldn’t have asked for a more perfect day. The weather was great and Everything was stunning. Below are a few iPhone from their big day! I can’t wait to see the “real” photos. Hurry up ERT!  2014-06-19_0003 After Ivey and Klein’s wedding, I hopped on a plane and headed to Sarasota, Fl for 2 1/2 weeks. I know, I know it’s a LONG time for Vacation but I knew If I didn’t take it, I would regret it come July when everything pics up again. I had never been to Disney and that was my ONLY request while away. The Rumors are TRUE, It is the Happiest Place on Earth. I wasn’t leaving that Park until I saw my girlfriend, Belle. And of course Mickey and Minnie too! After all it started with a Mouse.  2014-06-19_0006 There were people everywhere, A bottle of soda was $5.75, Balloons were $8.00 but it was worth EVERY penny. We had the best time!  Oh and Soarin’ is pretty sweet too! While away we spent most of our days on the beach, eating, the Tampa Bay Rays game, eating and MORE EATING. I am so grateful to my sweet friends Mrs. Susan, Mr. Jim and Jacob for allowing me to spend my vacation with them. I’m ready for October. Disney World at Halloween, right? LET’S DO IT! Thanks again, I LOVE you guys!   2014-06-19_0005 While away on Vacation I wasn’t able to attend the 1st Birthday party I helped my sweet friend Aubrie plan for her son, so I sent Jonny instead and OH MY LANTA, that was one heck of a party! Isn’t his cake from Ligers Bakery the Cutest? Aubrie missed her calling as a party planner. I keep telling her to come work with me!  2014-06-19_0004 I came back from Vacation on a Wednesday and rushed into wedding Prep for Rachel and Luke’s Big Day the next day! 75 Bundles of Babies Breath, 300 Roses and a sequin gold table linen– It was one heck of a shindig.  The BIGGEST challenge: Transforming the ballroom at the Montgomery Country club into a glamorous wedding reception. I think we succeeded, The Bride cried when she walked into the ballroom. It made this wedding planner smile from ear to ear. HUGE thanks to Adam w/ Special Event Lighting. 2014-06-19_0001 After a busy wedding weekend, I headed to Mobile for a quick trip with my boy AGB. It was a nice little quick get a way. When we’re together we always find away to get into trouble! AND I couldn’t be in Mobile without stopping and seeing my sweet, sweet friends The Goodes. We had a wonderful patio dinner filled with laughs and yummy food. When headed to see friends you haven’t seen in awhile, ALWAYS take a gift. So what better way to say “it’s been a while” than cookies with your face on them. His little ones thought it was the coolest thing ever! #pointsformrevan.  My favorite quote of the night was when we left dinner and got back in the car Andrew said, “Well that conversation was all about you”. I tried to warm him, we were playing catch up! All of my Facebook and Twitter friends kept telling me we had to eat at “A Spot of Tea” downtown mobile. I’ll be honest when I walked in i wanted to walk out. As Rachel said, “It’s from the 70’s”, but Lord have mercy the food was yummy so it totally made up for it. We stayed at the ever so swanky Battle House Hotel, the bathroom was bigger than my bedroom at home! All in all it was a great weekend. Andrew, let’s go to Nashville next!  2014-06-19_0002 It’s been non-stop but I wouldn’t trade it for anything. If you would’ve asked me 2 years ago If I thought I would be where I am today, I would’ve told you No. It’s crazy how God works. So blessed to be doing what I love and sharing it when my family and friends.  Thanks for reading, off to finished prepping for this weekends #sowellwedding2014. I can’t wait to share photos with you guys! It’s gonna be a stunner! Here’s a little peak from my IG feed. If you’re not following me on Instagram, shame on you! @evangcooper GO! NOW!  2014-06-21_0001